Dave Ferro
Posts from October 3rd, 2025
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Plan for next year and keep doing the basics! Now is not the time to slow down.
Why Business Planning (AND Doing the Basics) Matter: Setting Up for a Strong Start Next Year
Let's be honest – January and February can be brutal months for real estate agents. The holidays are over, everyone's broke from Christmas shopping, and the weather's terrible. It's that time when agents start questioning their career choices and wondering if they should have stayed in their corporate job.
But here's the thing: the agents who crush it in January and February aren't just lucky. They're the ones who planned ahead AND kept doing the work when everyone else was coasting through the holidays.
The Real Estate Reality Check
Most agents treat November and December like a vacation. They figure the market's dead anyway, so why bother? Then January hits like a cold slap in the face, and they're scrambling to rebuild their pipel...
