Florida Realtors® has an entire research department that works hard to give Realtors® and their customers fantastic market data for the metropolitan service areas in Florida. Here is the release schedule and the information for February 2022. Look for March and 1st quarter data April 20th. If you are a Realtor® and have no idea how to access this information, please reach out to me and I'll walk you through it.


Hey Dave, what's my house worth? Great question! Please click here to see three values generated by popular automated valuation methods. For a more precise number, please reach out to me and I'll have one of my 110+ experts reach out to you!
If you are in Gainesville, FL or Ocala, FL and are perfectly happy with your current broker, this video isn't for you. If something is missing, please consider reaching out to Dave Ferro to see what Watson Realty Corp has to offer.
Every real estate professional should read this document and use it when planning for next year's business! Click here.
Larry Kendall, author of Ninja Selling, teaches that when you work your sphere of influence properly, you should make $1000 annually per family/name in your SOI. Maintaining your database of contacts and keeping in flow with your contacts takes time and energy. But the returns on that investment are statistically much higher than those from other sources of business. It all starts with actually making a list. When I first became licensed, I interviewed with a few brokers. I remember meeting with one who started the interview by pulling out a blank piece of paper and asking me who I knew. Where he went wrong was he didn't explain why he was asking. I assumed he wanted my leads, when in fact he was simply teaching me that it all starts with that list. Fear of failure causes many new associates to keep their new career a secret from friends and families until they are sucessful. I can tell you that this is a huge mistake. Your real friends and family will likely want to see you succeed...